Monday, November 26, 2012

Executive Dashboard – MITYUNG perspective

In the vista of information age, visuals triumph over texts almost every time. However in the light of quick and clear communication, text sprinkled on graphics makes communication greater.

Graphics registers faster than textual information, so dashboards speak an international language. Study after study, experiment after experiment has proven that information in visual forms have superior precision; even researchers claim- visual information quickly affects both cognitive and emotional system of a human.

Communication do exist since birth of human civilization. Information through representational elements like images and graphics are deciphered simultaneously by human brain while language is decoded in a linear and sequential fashion.

Context to decision making process, quick availability of actionable information is key for all the business enterprises. Performance Dashboards are designed specially for business executives to visualize business performance and make decision for next course.

Dashboards are highly effective business intelligence tools, nonetheless there are basic slip-ups made while designing a dashboard, which leads to unrewarding intelligence as well as ineffective practice.

Some points to keep in mind while designing a executive dashboards:-

1. Lets not clutter the information – Make sure it provides at-a-glance views of KPIs
2. Designers to wear executive shoes - Focus on information sequence.
3. Right chart for information precision– Its not Rangoli to be designed, so usage of charts to be objective.
4. Remember your car Dashboard– Limit overview in just a single page.

Every executive would like to see their business performance of each products & services on various time scales, and further drilldown to region, locations, entity level. They would also be interested to learn ROI on each specific product and service in entity level and data aggregation back to top.

Psychologist Albert Mehrabian demonstrated that 93% of communication is nonverbal so dashboards should have information synchrony and reciprocity between business and executives. Business performance dashboards should be made discrete using interactive maps drilling down to region, location, entity levels.

Dashboards should provide visibility to critical business activities and a complete overview business activities with easy-to-read interface along with historical trends of an business KPIs (key performance indicators) to enable instant and appropriate decisions at a glance.